Wednesday, October 7, 2009

Time to have a little fun each morning

After encountering the below Sartorialist shot of Patrick Grant sitting front row awaiting the Jonathon Saunders show I was forced to turn to twitter like an excited little school girl. I'm somewhat embarrassed to admit here that I asked "Hands up if you have a (man) crush on Patrick Grant..." Of course many people responded by virtually raising their hands. It seems, a number of people (male and female) swoon at the mere mention of the man's name but as I step over the piles of fainted bodies who took the swooning that bit too far, I ask myself what it is that I admire about him.

Patrick Grant, shot by the Sartorialist

I have huge respect for what he has achieved since becoming the youngest guv'nor on Savile Row. He is the man behind the resurgence of the 187 year old Savile Row firm of tailors, Norton & Sons and has since relaunched the storied house of E. Tautz as a ready-to-wear collection to much, deserved acclaim. Having dressed the pre war elite, from Churchill to Cary Grant, it is a label rooted in history and the past seamlessly runs through the collections. E. Tautz championed the notion of dressing properly and of men taking pride in what they wear. It adheres to the age old belief that how you dress reflects your respect for the event and for your host. Edward VII, a major inspiration for the first two offerings, said it best: "Be always well and suitably dressed for every conceivable occasion." Having met Patrick Grant a number of times now and having seen the latest flurry of street style shots, both on the Sartorialist and this cheeky gem from StreetStyle Aesthetic, it is clear that he follows this mantra whilst having fun with it.

Playful tailoring, E. Tautz SS10

"I think men have lost sight of how much fun it is to be well dressed. It’s actually really fun to spend a little bit of time every morning putting your clothes on, picking tie, picking a handkerchief, choosing a shirt from your wardrobe, picking a jacket and a pair of trousers and putting it all together and feeling great in your wardrobe. It’s really a lovely thing to do each day." Patrick Grant, from an interview with SwipeLife.

I was alarmed by the number of comments below the Sartorialist image which described the ensemble as all too much, focusing on the pocket square in particular. The comments on the post combined with just a quick glance out of the window suggests that a lot of people do not experience the pleasure of dressing anymore. It is such a shame. They’ll put on a pair of jeans and a white shirt and will look perfectly good but won’t feel special about what they’re wearing. During menswear day I made the stroll up to the E. Tautz presentation and I'm glad I did. Not only did I get my first bit of food for the day, a piece of shortbread washed down with a cup of tea but I was able to view the playful Quentin Jones video whilst admiring the SS10 collection all over again. The label offers simple tailoring with a little something extra, a bit of pomp, colour, a sense of humour. It is this little extra which makes E. Tautz special.

In the interview with SwipeLife Patrick continues, "It seems like men are almost embarrassed to be well-dressed. It feels like it’s too much, or you’ve tried too hard." I think it is about time that such a belief is quashed. What I love about the E. Tautz collections thus far and how Patrick Grant dresses personally is that both clearly prescribe to the belief that dressing each morning should not be a chore or a bore. It is time to have a little fun each morning.

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